The assessors will score all your answers apart from questions 1, 2 and 3. You will receive feedback for each scored question. Find out more about how our assessors assess and how we select applications for funding.
You must answer all questions. Your answer to each question can be up to 400 words long. Do not include any website addresses (URLs) in your answers.
Question 1. Applicant location (not scored)
You must state the name and full registered address of your organisation and any partners or subcontractors working on your project.
We are collecting this information to understand the geographical location of all applicants.
Question 2. Farmers, growers or foresters location (not scored)
Provide a list of the addresses of any farmers, growers or foresters claiming or receiving grant funding in the project. This is required for subsidy control and eligibility purposes.
Please note, if your project has farmers, growers or foresters requesting grant funding, a minimum of 50% of the total grant amount requested by those organisations must come from farmers, growers or foresters geographically based in England.
If your project does not have farmers, growers or foresters requesting grant funding, you must enter ‘We do not have any farmers, growers or foresters requesting grant funding’ as your answer to this question.’
Question 3. Equality, Diversity and Inclusion (not scored)
How have you incorporated equality, diversity and inclusion into your project delivery and project outcomes?
Describe or explain the details relating to any challenges or opportunities relating to equality, diversity and inclusion arising from your project and the methods and approaches used to address them:
- during project delivery
- for governance
- for project team and advisory boards
- for stakeholder and end-user engagement
- for design thinking
Please note: Questions relating to equality, diversity and inclusion will not form part of the funding decision but will be used to inform the development of EDI activities for the competition cohort.
Question 4. Need or challenge (worth 20 points)
What is the business need, technological challenge, or market opportunity behind your innovation?
- the farming or agricultural problem, need, technological challenge or market opportunity identified
- how your project outputs would deliver large improvements in productivity, resilience and sustainability, while significantly decreasing the environmental impact of farming
- how your project is helping the industry transition towards net zero emissions, and benefiting farmers, growers or foresters in England
- the wider economic, social, environmental, cultural or political challenges which are influential in creating the opportunity, such as incoming regulations, using our Horizons tool if appropriate
Question 5. Approach and innovation (worth 16 points)
What approach will you take and where will the focus of the innovation be?
- the approach or innovation and how will it address the identified problem, need or challenge
- any work you have already done to respond to this need, for example, if the project focuses on developing an existing capability or building a new one
- how your project will complement existing technologies to deliver more efficient and sustainable farm production systems
- the nature of the outputs you expect from the project, for example reports, demonstrator, know-how, new process, product or service design, and how these will help you to target the need, challenge or opportunity identified
You can submit one appendix to support your answer. It can include diagrams and charts. It must be a PDF, up to 2 A4 pages long and no larger than 10MB in size. The font must be legible at 100% zoom.
Question 6. Team and resources (worth 8 points)
Who is in the project team and what are their roles?
- the roles, skills and experience of all members of the project team that are relevant to the approach you will be taking
- the resources, equipment and facilities needed for the project and how you will access them
- how you will work with farmers, growers or foresters throughout the project to ensure outputs remain focussed on end-users needs
- the details of any vital external parties, including subcontractors, who you will need to work with to successfully carry out the project
- the current relationships between project partners and how these will change as a result of the project
You can submit one appendix, with a short summary of the main people working on the project to support your answer. It must be a PDF, up to 4 A4 pages long and no larger than 10MB in size. The font must be legible at 100% zoom.
Question 7. Market awareness (worth 16 points)
What does the market or markets you are targeting look like?
- the target markets for the project outcomes and any other potential markets, either domestic, international or both
- the size of the target markets for the project outcomes, backed up by references where available
- who are your actual target customers or end users, what is the value to them and why they would use or buy your product or service
- the structure and dynamics of the target markets, together with predicted growth rates within clear timeframes
- the target markets main supply or value chains and business models
If your project is highly innovative, where the market may be unexplored, describe or explain:
- what the market’s size might be
- how your project will try to explore the market’s potential
Question 8. Outcomes and route to market (worth 8 points
How are you going to grow your business and increase long term productivity as a result of the project?
- your current position in the markets and supply or value chains outlined, and whether you will be extending or establishing your market position
- your route to market for your project outcomes
- how you are going to profit from the innovation, including increased revenues or cost reduction
- how the innovation will affect your productivity and growth, in both the short and the long term
- how you will protect and exploit the outputs of the project, for example through know-how, patenting, designs or changes to your business model
If there is any research organisation activity in the project, describe:
- your plans to spread the project’s research outputs over a reasonable timescale
- how you expect to use the results generated from the project in further research activities
Question 9. Competitors and barriers (worth 8 points)
Who else is operating in this space and what barriers limit your ability to exploit your project output?
- the process you have completed to evaluate the work of competitors including those near market, or in development
- how does your proposal build on, or differentiate from competitor offerings
- where applicable, what regulatory, cultural or other barriers exist, both in the UK and internationally that prevent you from fully exploiting this opportunity
Question 10. Wider impacts (worth 4 points)
What impact might this project have outside the project team?
Describe and, where possible, measure:
- the environmental, sustainability and resilience benefits from the project to external parties for example, contributing to net-zero targets for emissions and reduction of waste
- the economic benefits from the project to external parties, such as productivity increases and import substitution at a regional or national scale
- the long-term social and welfare impacts from the project
- how you have determined that the project outputs will not widen any farming inequalities, including any negative impacts that you have identified, and how will you mitigate against these
Question 11. Project management (worth 4 points)
How will you manage your project effectively?
- the main work packages of your project, indicating the lead partner assigned to each and the total cost of each one
- your approach to project management, identifying any major tools and mechanisms you will use to get a successful and innovative project outcome
- the management reporting lines
- your project plan in enough detail to identify any links or dependencies between work packages or milestones
You must submit a project plan or Gantt chart as an appendix to support your answer. It must be a PDF, up to 2 A4 pages long and no larger than 10MB in size. The font must be legible at 100% zoom.
Question 12. Risks (worth 4 points)
What are the main risks for this project?
- the main risks and uncertainties of the project, including the technical, commercial, managerial and environmental risks
- how you will mitigate these risks
- any project inputs that are critical to completion, such as resources, expertise, and data sets
- any output likely to be subject to regulatory requirements, certification, ethical, animal welfare issues and other requirements identified, and how you will manage this
You must submit a risk register as an appendix to support your answer. It must be a PDF, up to 2 A4 pages long, and no larger than 10MB in size. The font must be legible at 100% zoom.
Question 13. Added value (worth 8 points)
How will this public funding help you to accelerate or enhance your approach to developing your project towards commercialisation? What impact would this award have on the organisations involved?
- what advantages public funding would offer your project, for example, appeal to investors, more partners, reduced risk or a faster route to market
- the likely impact of the project outcomes on the organisations involved
- what other routes of investment or means of support you have already approached and why they were not suitable
- how any existing or potential investment or support will be used in conjunction with the grant funding
- what your project would look like without public funding
- how this project would change the R&D activities of all the organisations involved
Question 14. Costs and value for money (worth 4 points)
How much will the project cost and how does it represent value for money for the team and the taxpayer?
In terms of your project goals, explain:
- your total project costs
- the grant you are requesting
- how each partner will finance their contributions to your project
- how this project represents value for money for you and the taxpayer
- how it compares to what you would spend your money on otherwise
- the balance of costs and grant across the project partners
- any subcontractor costs and why they are critical to your project