The assessors will score your answers for questions 3 to 10, questions 1 and 2 are not scored. You will receive feedback from them for each scored question.
Your answer to each question can be up to 400 words long. Do not include any URLs in your answers unless we have explicitly requested a link to a video.
Question 1. Project partners location (not scored)
Text update [21 July 2021]: we have changed added guidance to make it clearer that we need this information for all participants and why.
You must state the name of your organisation along with your full registered address.
If you are working in collaboration you must also state the name and full registered address of all your partners.
We are collecting this information to understand the geographical location of all participants of a project
Question 2. Themes (not scored)
Which Healthy Ageing theme does your project address?
You must choose one main Healthy Ageing theme that best describes your project:
- living well with cognitive impairment
- sustaining physical activity
- maintaining health at work and work in later life
- managing the common complaints of ageing
- design for age-friendly homes
- creating healthy active places
- supporting social connections
Question 3. Proposed idea, service or technology
Provide a brief description of your proposed idea, service or technology. How does it address the areas described in the competition scope?
Highlight how this builds on your existing service and the specific population or consumer demographic you are now targeting?
Describe the current state of development or readiness of the idea.
You can submit a single appendix as a PDF containing images and diagrams to support your answer. It can be no larger than 10MB and up to 2 A4 pages long. The font must be legible at 100% zoom.
This question will be scored against this assessment criterion: ‘How well does the proposal meet the challenge?’
Question 4. Technical, societal or environmental project summary
Give a short background to the main technical, societal or environmental challenges you are looking to address.
Describe or explain:
- how you will address the challenge
- what the innovation is
- the main technical or societal or environmental deliverables
- the research and development that will prove the scientific, social, environmental and commercial merit of the project
- what might be achieved by deploying the innovation to address the selected challenge
This question will be scored against this assessment criterion: ‘How valid is the technical approach?’
Question 5. Current state of the art and intellectual property
Detail other products or services currently available on the market and how the innovation of your proposed project differentiates itself from them.
Include details of:
- any existing intellectual property (IP)
- its significance to your freedom to operate
- any existing know-how or unique access to a specific population
This question will be scored against these assessment criteria: ‘How innovative is this project? How much does the project develop or employ novel concepts, approaches, methodologies, tools or technologies for this area?’
Question 6. Project plan and methodology
Describe your project plan and identify the main milestones.
The emphasis throughout should be on practicality. We want evidence that the service or technology works, can be made into a viable and scalable service or product and can achieve the proposed benefits.
Describe or explain:
- what resources will be needed to deliver the project
- what the main success criteria would be
- the identified project management processes that will ensure you achieve your milestones
- the main technical, commercial and environmental risks and what you will do to mitigate them
- how you would handle any IP issues which might arise during the project
Please ensure that if you are working with subcontractors you explain how you will maintain freedom to operate and fulfil the IP requirements detailed in the contract.
You must upload a project plan or Gantt chart as an appendix in PDF format no larger than 10MB and up to 2 A4 pages. The font must be legible at 100% zoom.
This question will be assessed against these assessment criteria: ‘Does the proposal show a clear plan for establishing technical and commercial feasibility and the development of a working prototype? Is there a clear management plan What are the main technical, commercial and environmental risks to project success? Will these be effectively managed? Are the milestones and evaluation procedures appropriate?’
Please note information from the finances section will be used to support the assessment of this question. Proposed milestones and associated payments stated in this section must match those entered in the finance summary on your application.
Question 7. Technical or development team and expertise
Provide a brief description of your technical or development team. Include the expertise of each team member or subcontractor that is relevant to your application, outlining why they are critical to the project’s success and how much of their time will be spent on the project.
This question will be scored against this assessment criterion: ‘Does the applicant have the skills, capabilities and experience to deliver the intended benefits?’
Question 8. Costs and value for money
How much will the project cost?
How does it represent value for money for the team and the taxpayer?
Describe or explain:
- the total eligible project costs, inclusive of VAT, you are requesting in terms of the project goals
- how this project represents value for money for you and the taxpayer
You can submit a single appendix as a spreadsheet no larger than 10MB and up to 2 A4 pages long to support your answer. The font must be legible at 100% zoom.
Costs quoted must reflect actual costs at a “fair market value” and not include profit.
SBRI is a procurement of R&D services. If successful you will receive a contract to deliver the proposed activity. You will submit an invoice for the work undertaken. If you are VAT registered, your total costs are expected to include VAT that you would charge as a service provider. VAT is the responsibility of the invoicing business, and applications are expected to list total costs inclusive of VAT.
If you are not VAT registered, then you must give your costs without VAT. You will not be able to increase invoice values to cover VAT after you have submitted an application.
We cannot provide VAT advice and advise you to seek independent advice for example from HMRC.
Full Economic Cost (FEC) calculations are not relevant for SBRI competitions. SBRI is a competitive process and applications will come from a variety of organisations. Whatever calculation you use to arrive at your total eligible project costs your application will be assessed against applications from other organisations. Bear this in mind when calculating your total eligible project costs. You can include overheads but remember that this is a competitive process.
The assessors are required to judge the application finances in terms of value for money. In other words, does the proposed cost for effort and deliverables reflect a fair market price? They will score your finances against this assessment criterion: ‘Are the budget and costs realistic, justified and appropriate for the aims and methods?
Please note information from the finances section will be used to support the assessment of this question. Proposed costs stated in this section must match those entered in the finance summary on your application.
Question 9. Commercial potential and scalability
Describe how you would realise the commercial potential of your proposal and to what timescales, including a clear plan to deliver that and a route to market.
Focus on your proposed customer’s needs but you may also mention the future commercial potential across the public or private sector and the international market.
How far is the challenge you are addressing shared across the public and private sector in the UK and further afield?
Describe the competitive advantage that your proposal has over existing or alternative services or technologies that meet market needs.
Describe how your business plans to scale its activities, giving examples such as geographical, organisation size, revenue. Provide clear milestones and timelines.
This question will be scored against these assessment criteria: ‘Is there a clear commercial potential for a marketable product, process or service and a clear plan to deliver that and a clear route to market? How significant is the competitive advantage of this technology or service over existing technologies or services that meet the market’s needs? Does this business have potential to scale up its activities is there a clear milestone plan to achieve this, whether that is geographical, size of organisation, market size or revenue?'
Question 10. Social Purpose and Focus
Describe how your organisation exists wholly or mainly to provide benefits for society. Provide a full description of how your organisation delivers social impact to your chosen end users and wider community.
Describe or explain:
- how objects set out in your constitutional documents form a constitutional lock and are primarily concerned with protecting your social or environmental mission
- your policy in relation to the distribution of profits after tax to ensure that surpluses are used to best achieve social or environmental impact
- the evidence of a causal link between your business operations, activities and the implementation and achievement of your declared social or environmental impact
- how all social impact will be articulated, evidenced, measured and reported
- how your business approaches equality and diversity
Describe your commitment to particular social outcomes for a clearly identified set of beneficiaries that are related to your social or environmental mission. Where these benefits are for the general public, explain how you ensure that access to products and services is without restrictions and barriers such as affordability.
This question will be scored against the assessment criteria: 'Does your organisation exist wholly or mainly to provide benefit for society? Is your business committed to social outcomes and impact? Does the business address equality adequately and have equality and diversity as part of the business objectives?'