Mindset extended reality (XR) for digital mental health: strand 1
UK registered businesses and collaborative partners can apply for a share of up to £4 million across two strands of the competition. This is for R&D projects that provide digital mental health therapeutic solutions.
- Competition opens: Friday 2 September 2022
- Competition closes: Wednesday 12 October 2022 11:00am
This competition is now closed.
Innovate UK, part of UK Research and Innovation, will invest up to £4 million in innovation projects in the creative technologies sector. This is across two strands of the competition.
The aim of this competition is to develop digital therapeutic Extended Reality (XR) solutions to provide mental health care services. These solutions may be applied and trialled following a two year R&D cycle. They must have the potential to be adopted at scale to form part of the UK’s formal mental healthcare ecosystem.
Your proposal must include the design and features of your solution and how it will be applied.
Projects will undertake research and development in the application of extended reality (XR) to provide mental health care services.
XR refers to Extended Reality and covers Augmented Reality (AR), Mixed Reality (MR) and Virtual Reality (VR), haptics, interfaces, platforms and software. These are often referred to as immersive technologies.In applying to this competition, you are entering into a competitive process. This competition closes at 11am UK time on the deadline stated.
Your project’s total project costs must be between £50,000 and £100,000.
Who can apply
Your project must:
- have total project costs between £50,000 and £100,000
- start by 01 April 2023
- end by 30 September 2023
- last between 3 months and 6 months
- carry out all of its project work in the UK
- intend to exploit the results from or in the UK
You must only include eligible project costs in your application.
Under current restrictions, this competition will not fund any procurement, commercial, business development or supply chain activity with any Russian or Belarusian entity as lead, partner or subcontractor. This includes any goods or services originating from a Russian or Belarusian source.
If your total project’s costs or duration falls outside of our eligibility criteria, you must provide justification by email to firstname.lastname@example.org at least 10 working days before the competition closes. We will decide whether to approve your request.
If you have not requested approval or your application has not been approved by us, you will be made ineligible. Your application will then not be sent for assessment.
To lead a project or work alone your organisation
- must be a UK registered business of any size.
- can collaborate with other UK registered organisations
Academic institutions and RTOs cannot lead or work alone.
To collaborate with the lead, your organisation must be one of the following UK registered:
- business of any size, including social ventures
- academic institution
- not for profit
- public sector organisation
- research and technology organisation (RTO)
Each partner organisation must be invited into the Innovation Funding Service by the lead to collaborate on a project. Once accepted, partners will be asked to login or to create an account and enter their own project costs into the Innovation Funding Service.
If collaborative, the lead and at least one other organisation must claim funding by entering their costs during the application.
Your project can include partners that do not receive any of this competition’s funding, for example non-UK businesses. Their costs will count towards the total project costs.
Subcontractors are allowed in this competition.
Subcontractors can be from anywhere in the UK and you must select them through your usual procurement process.
You can use subcontractors from overseas but must make the case in your application as to why you could not use suppliers from the UK.
You must provide a detailed rationale, evidence of the potential UK contractors you approached and the reasons why they were unable to work with you. We will not accept a cheaper cost as a sufficient reason to use an overseas subcontractor.
All subcontractor costs must be justified and appropriate to the total project costs.
Number of applications
A business can only lead on one application in this strand but can be included as a collaborator in a further two applications.
If a business is not leading on an application, it can collaborate in up to three applications in this strand.
An academic institution, charity, not for profit, public sector organisation or research and technology organisation (RTO) can collaborate in any number of applications.
You can use a previously submitted application to apply for this competition.
We will not award you funding if you have:
- failed to exploit a previously funded project
- an overdue independent accountant’s report
- failed to comply with grant terms and conditions
Subsidy control (and State aid where applicable)
This competition provides funding in line with the UK's obligations and commitments to Subsidy Control. Further information about the UK Subsidy Control requirements can be found within the EU-UK Trade and Cooperation agreement and the subsequent guidance from the department of Business, Energy and Industrial Strategy (BEIS).
Innovate UK is unable to award organisations that are considered to be in financial difficulty. We will conduct financial viability and eligibility tests to confirm this is not the case following the application stage.
EU State aid rules now only apply in limited circumstances. Please see our general guidance to check if these rules apply to your organisation.
If you are unsure about your obligations under the UK Subsidy Control regime or the State aid rules, you should take independent legal advice. We are unable to advise on individual eligibility or legal obligations.
You must at all times make sure that the funding awarded to you is compliant with all current Subsidy Control legislation applicable in the United Kingdom.
This aims to regulate any advantage granted by a public sector body which threatens to, or actually distorts competition in the United Kingdom or any other country or countries.
If there are any changes to the above requirements that mean we need to change the terms of this competition, we will tell you as soon as possible.
Up to £4 million has been allocated to fund innovation projects in this competition. Funding will be in the form of a grant.
If the majority of your organisation’s work on the project is commercial or economic, your funding request must not exceed the limits below. These limits apply even if your organisation normally acts non-economically.
For feasibility studies, you could get funding for your eligible project costs of:
- up to 70% if you are a micro or small organisation
- up to 60% if you are a medium sized organisation
- up to 50% if you are a large organisation
For more information on company sizes, please refer to the company accounts guidance. This is a change from the EU definition unless you are applying under State aid.
If you are applying for an award funded under State aid Regulations, the definitions are set out in the European Commission Recommendation of 6 May 2003.
The research organisations undertaking non-economic activity as part of the project can share up to 30% of the total eligible project costs. If your consortium contains more than one research organisation undertaking non-economic activity, this maximum is shared between them.
Of that 30% you could get funding for your eligible project costs of up to:
- 80% of full economic costs (FEC) if you are a Je-S registered institution such as an academic
- 100% of your project costs if you are an RTO, charity, not for profit organisation, public sector organisation or research organisation
The aim of this competition is to enable improved delivery of mental health and wellbeing services, through the application of immersive technologies.
Your project must undertake research and development, in the form of feasibility studies, in the application of Extended Reality (XR) to provide mental health care solutions.
This would be specifically to explore how digital therapeutic content can provide positive mental health applications and outcomes for both young adults (aged 13 and above) and older adults.
Your project must demonstrate that the solution could be applied, trialled and ultimately adopted at scale, to provide a broad benefit to the UK mental health sector.
We want to fund a variety of projects across different technologies, technological maturities, geographic regions, mental health conditions and research categories. We call this a portfolio approach.
Your project must focus on a digital mental health therapy through the application of Extended Reality (XR).
Projects we will not fund
We are not funding projects that are:
- early stage research
- unsuitable for potential trial following an R&D cycle of up to 2 years
We cannot fund projects that are:
- dependent on export performance – for example giving a subsidy to a baker on the condition that it exports a certain quantity of bread to another country
- dependent on domestic inputs usage- for example giving a subsidy to a baker on the condition that it uses 50% UK flour in their product
- 2 September 2022
- Competition opens
- 6 September 2022
- Online briefing event: register to attend
- 12 October 2022 11:00am
- Competition closes
- 15 November 2022
- Invite to interview
- 28 November 2022
- Applicants notified
- 5 December 2022
- Interview start
- 9 December 2022
- Interview end
Before you start
You must read the guidance on applying for a competition on the Innovation Funding Service before you start.
What we ask you
The application is split into three sections:
- Project details.
- Application questions.
1. Project details
This section provides background for the assessors and is not scored.
Decide which organisations will work with you on the project. Invite people from those organisations to help complete the application.
The lead applicant must complete this section. Give your project’s title, start date and duration.
Select the type of research you will undertake.
Describe your project briefly and be clear about what makes it innovative. We use this section to assign the right experts to assess your application.
Your answer can be up to 400 words long.
Describe your project in detail and in a way that you are happy to see published. Do not include any commercially sensitive information. If we award your project funding, we will publish this description. This could happen before you start your project.
Your answer can be up to 400 words long.
Describe how your project fits the scope of the competition. If your project is not in scope it will be immediately rejected and will not be sent for assessment. We will tell you the reason why.Your answer can be up to 400 words long.
2. Application questions
The assessors will score all your answers apart from question 1 and 2. You will receive feedback for each scored question. Find out more about how our assessors assess.
You must answer all questions. Your answer to each question can be up to 400 words long. Do not include any website addresses (URLs) in your answers unless we have explicitly requested a link to a video.
Question 1. Applicant location (not scored)
You must state the name and full registered address of your organisation, any partners and subcontractors working on your project. We are collecting this information to understand the geographical location of all applicants.
Question 2. Video demonstration (not scored)
You must provide a video to describe or show your digital content. You must include an excerpt of your proposed digital XR therapeutic solution.
This question is not scored, but the assessors will use it to understand your project.
You must upload your video to YouTube. It must be no longer than 2 minutes. If your video is over 2 minutes long, only the first 2 minutes will be viewed.
- your video is ‘unlisted’ in the privacy settings
- your video remains available until 30 April 2023
- you give the link and any passwords required in your answer to this question
If we are unable to view your video or it is not hosted on YouTube, your application will be made ineligible.
You can find more information on how to create an unlisted video on YouTube.
The video does not need to be a costly production. It is simply an opportunity to give the assessors clarity in understanding your solution.
If there is content you do not want to include in the video for reasons of confidentiality, explain these in your answer to this section.
Check that your video can be opened with the link and any passwords, and can be played before completing your submission.
Your video will be considered together with the responses you give in the other application questions.
If you cannot upload your video to YouTube, you must contact email@example.com at least 10 working days before the competition closes for advice or to ask permission to use an alternative platform.
Question 3. Need or challenge
What is the business need, technological challenge or market opportunity behind your innovation?
- the main motivation for the project
- the business need, technological challenge or market opportunity
- whether you have identified any similar innovation and its current limitations, including those close to market or in development
- any work you have already done to respond to this need, for example if the project focuses on developing an existing capability or building a new one
- the wider economic, social, environmental, cultural or political challenges which are influential in creating the opportunity, such as incoming regulations, using our Horizons tool if appropriate
Question 4. Approach and innovation
What approach will you take and where will the focus of the innovation be?
- how will you respond to the need, challenge or opportunity identified
- how will you improve on the similar innovation that you have identified
- whether the innovation will focus on existing technologies in new areas, the development of new technologies for existing areas or a totally disruptive approach
- the freedom you have to operate
- how this project fits with your current product, service lines or offerings
- how it will make you more competitive
- the nature of the outputs you expect from the project (for example report, demonstrator, know-how, new process, product or service design) and how these will help you to target the need, challenge or opportunity identified
You can submit one appendix to support your answer. It can include diagrams and charts. It must be a PDF, up to 2 A4 pages long and no larger than 10MB in size. The font must be legible at 100% zoom.
Question 5. Team and resources
Who is in the project team and what are their roles?
- the roles, skills and experience of all members of the project team that are relevant to the approach you will be taking
- the resources, equipment and facilities needed for the project and how you will access them
- the details of any vital external parties, including subcontractors, who you will need to work with to successfully carry out the project
- if your project is collaborative, the current relationships between project partners and how these will change as a result of the project
- any roles you will need to recruit for
You can submit one appendix. This can include a short summary of the main people working on the project to support your answer. It must be a PDF, up to 4 A4 pages long and no larger than 10MB in size. The font must be legible at 100% zoom.
Question 6. Market awareness
What does the market you are targeting look like?
- the target markets for the project outcomes, any other potential markets (domestic, international or both)
- the size of the target markets for the project outcomes, backed up by references where available
- the structure and dynamics of the target markets, including customer segmentation, together with predicted growth rates within clear timeframes
- the target markets’ main supply or value chains and business models, and any barriers to entry that exist
- the current UK position in targeting these markets
- the size and main features of any other markets not already listed
If your project is highly innovative, where the market may be unexplored, describe or explain:
- what the market’s size might be
- how your project will try to explore the market’s potential
Question 7. Outcomes and route to market
How are you going to grow your business and increase long term productivity as a result of the project?
- your current position in the markets and supply or value chains outlined, and whether you will be extending or establishing your market position
- your target customers or end users, and the value to them, for example why they would use or buy your product
- your route to market
- how you are going to profit from the innovation, including increased revenues or cost reduction
- how the innovation will affect your productivity and growth, in both the short and the long term
- how you will protect and exploit the outputs of the project, for example through know-how, patenting, designs or changes to your business model
- your strategy for targeting the other markets you have identified during or after the project
If there is any research organisation activity in the project, describe:
- your plans to spread the project’s research outputs over a reasonable timescale
- how you expect to use the results generated from the project in further research activities
Question 8. Wider impacts
What impact might this project have outside the project team?
Describe and, where possible, measure the economic benefits from the project such as productivity increases and import substitution, to:
- external parties
- others in the supply chain
- broader industry
- the UK economy
Describe and, where possible, measure:
- any expected impact on government priorities
- any expected environmental impacts, either positive or negative
- any expected regional impacts of the project
Describe any expected social impacts, either positive or negative on, for example:
- quality of life
- social inclusion or exclusion
- jobs, such as safeguarding, creating, changing or displacing them
- public empowerment
- health and safety
Question 9. Project management
How will you manage your project effectively?
- the main work packages of your project, indicating the lead partner assigned to each and the total cost of each one
- your approach to project management, identifying any major tools and mechanisms you will use to get a successful and innovative project outcome
- the management reporting lines
- your project plan in enough detail to identify any links or dependencies between work packages or milestones
You must submit a project plan or Gantt chart as an appendix to support your answer. It must be a PDF, up to 2 A4 pages long and no larger than 10MB in size. The font must be legible at 100% zoom.
Question 10. Risks
What are the main risks for this project?
- the main risks and uncertainties of the project, including the technical, commercial, managerial and environmental risks
- how you will mitigate these risks
- any project inputs that are critical to completion, such as resources, expertise, and data sets
- any output likely to be subject to regulatory requirements, certification, ethical issues and so on, and how you will manage this
You must submit a risk register as an appendix to support your answer. It must be a PDF, up to 2 A4 pages long and no larger than 10MB in size. The font must be legible at 100% zoom.
Question 11. Added value
How will this public funding help you to accelerate or enhance your approach to developing your project towards commercialisation? What impact would this award have on the organisations involved?
- what advantages public funding would offer your project, for example, appeal to investors, more partners, reduced risk or a faster route to market (this list is not exhaustive)
- the likely impact of the project outcomes on the organisations involved
- what other routes of investment you have already approached
- what your project would look like without public funding
- how this project would change the R&D activities of all the organisations involved
Question 12. Costs and value for money
How much will the project cost and how does it represent value for money for the team and the taxpayer?
In terms of your project goals, explain:
- your total project costs
- the grant you are requesting
- how each partner will finance their contributions to your project
- how this project represents value for money for you and the taxpayer
- how it compares to what you would spend your money on otherwise
- the balance of costs and grant across the project partners
- any subcontractor costs and why they are critical to your project
Each organisation in your project must complete their own project costs, organisation details and funding details in the application. Academic institutions must complete and upload a Je-S form.For full details on what costs you can claim see our project costs guidance.
Background and further information
If you are successful in this competition, you may be expected to support evaluation activities.
These can include, engaging with collaboration or knowledge sharing programmes facilitated by UKRI during the lifetime of your project or the lifetime of the Mindset project portfolio.
These terms will be stated explicitly in your Grant Offer Letter (GOL). You will receive the GOL if you are successful in this competition, and if your project passes the necessary UKRI due diligence at the onboarding phase.
This competition is jointly operated by Innovate UK, and Innovate UK KTN (each an “agency”).
Any relevant information submitted and produced during the application process concerning your application can be shared by one agency with the other, for its individual storage, processing and use.
This means that any information given to or generated by Innovate UK in respect of your application may be passed on to Innovate UK KTN and vice versa. This would include, but is not restricted to:
- the information stated on the application, including the personal details of all applicants
- scoring and feedback on the application
- information received during the management and administration of the grant, such as Monitoring Officer reports and Independent Accountant Reports
Innovate UK complies with the requirements of GDPR, and is committed to upholding the data protection principles, and protecting your information. The Information Commissioner’s Office also has a useful guide for organisations, which outlines the data protection principles.
Find a project partner
If you want help to find a project partner, contact the Innovate UK KTN.
Support for SMEs from Innovate UK EDGE
If you receive an award, you will be contacted about working with an innovation and growth specialist at Innovate UK EDGE. This service forms part of our funded offer to you.
These specialists focus on growing innovative businesses and ensuring that projects contribute to their growth. Working one-to-one, they can help you to identify your best strategy and harness world-class resources to grow and achieve scale.We encourage you to engage with Innovate UK EDGE, delivered by a knowledgeable and objective specialist near you.
If you need more information about how to apply or you want to submit your application in Welsh, email firstname.lastname@example.org or call 0300 321 4357. Our phone lines are open from 9am to 5pm, Monday to Friday (excluding bank holidays).
Innovate UK is committed to making support for applicants accessible to everyone.
We can provide help for applicants who face barriers when making an application. This might be as a result of a disability, neurodiversity or anything else that makes it difficult to use our services. We can also give help and make other reasonable adjustments for you if your application is successful.
If you think you need more support, it is important that you contact our Customer Support Service as early as possible during your application process. You should aim to contact us no later than 10 working days before the competition closing date.
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