The assessors will score all your answers apart from question 1 and 2. You will receive feedback for each scored question. Find out more about how our assessors assess.
You must answer all questions. Your answer to each question can be up to 400 words long. Do not include any website addresses (URLs) in your answers unless we have explicitly requested a link to a video.
Question 1. Applicant location (not scored)
You must state the name and full registered address of your organisation, any partners and subcontractors working on your project. We are collecting this information to understand the geographical location of all applicants.
Question 2. Video demonstration (not scored)
You must provide a video to describe or show your digital content. You must include an excerpt of your proposed digital XR therapeutic solution.
This question is not scored, but the assessors will use it to understand your project.
You must upload your video to YouTube. It must be no longer than 2 minutes. If your video is over 2 minutes long, only the first 2 minutes will be viewed.
- your video is ‘unlisted’ in the privacy settings
- your video remains available until 30 April 2023
- you give the link and any passwords required in your answer to this question
If we are unable to view your video or it is not hosted on YouTube, your application will be made ineligible.
You can find more information on how to create an unlisted video on YouTube.
The video does not need to be a costly production. It is simply an opportunity to give the assessors clarity in understanding your solution.
If there is content you do not want to include in the video for reasons of confidentiality, explain these in your answer to this section.
Check that your video can be opened with the link and any passwords, and can be played before completing your submission.
Your video will be considered together with the responses you give in the other application questions.
If you cannot upload your video to YouTube, you must contact email@example.com at least 10 working days before the competition closes for advice or to ask permission to use an alternative platform.
Question 3. Need or challenge
What is the business need, technological challenge or market opportunity behind your innovation?
- the main motivation for the project
- the business need, technological challenge or market opportunity
- whether you have identified any similar innovation and its current limitations, including those close to market or in development
- any work you have already done to respond to this need, for example if the project focuses on developing an existing capability or building a new one
- the wider economic, social, environmental, cultural or political challenges which are influential in creating the opportunity, such as incoming regulations, using our Horizons tool if appropriate
Question 4. Approach and innovation
What approach will you take and where will the focus of the innovation be?
- how will you respond to the need, challenge or opportunity identified
- how will you improve on the similar innovation that you have identified
- whether the innovation will focus on existing technologies in new areas, the development of new technologies for existing areas or a totally disruptive approach
- the freedom you have to operate
- how this project fits with your current product, service lines or offerings
- how it will make you more competitive
- the nature of the outputs you expect from the project (for example report, demonstrator, know-how, new process, product or service design) and how these will help you to target the need, challenge or opportunity identified
You can submit one appendix to support your answer. It can include diagrams and charts. It must be a PDF, up to 2 A4 pages long and no larger than 10MB in size. The font must be legible at 100% zoom.
Question 5. Team and resources
Who is in the project team and what are their roles?
- the roles, skills and experience of all members of the project team that are relevant to the approach you will be taking
- the resources, equipment and facilities needed for the project and how you will access them
- the details of any vital external parties, including subcontractors, who you will need to work with to successfully carry out the project
- if your project is collaborative, the current relationships between project partners and how these will change as a result of the project
- any roles you will need to recruit for
You can submit one appendix. This can include a short summary of the main people working on the project to support your answer. It must be a PDF, up to 4 A4 pages long and no larger than 10MB in size. The font must be legible at 100% zoom.
Question 6. Market awareness
What does the market you are targeting look like?
- the target markets for the project outcomes, any other potential markets (domestic, international or both)
- the size of the target markets for the project outcomes, backed up by references where available
- the structure and dynamics of the target markets, including customer segmentation, together with predicted growth rates within clear timeframes
- the target markets’ main supply or value chains and business models, and any barriers to entry that exist
- the current UK position in targeting these markets
- the size and main features of any other markets not already listed
If your project is highly innovative, where the market may be unexplored, describe or explain:
- what the market’s size might be
- how your project will try to explore the market’s potential
Question 7. Outcomes and route to market
How are you going to grow your business and increase long term productivity as a result of the project?
- your current position in the markets and supply or value chains outlined, and whether you will be extending or establishing your market position
- your target customers or end users, and the value to them, for example why they would use or buy your product
- your route to market
- how you are going to profit from the innovation, including increased revenues or cost reduction
- how the innovation will affect your productivity and growth, in both the short and the long term
- how you will protect and exploit the outputs of the project, for example through know-how, patenting, designs or changes to your business model
- your strategy for targeting the other markets you have identified during or after the project
If there is any research organisation activity in the project, describe:
- your plans to spread the project’s research outputs over a reasonable timescale
- how you expect to use the results generated from the project in further research activities
Question 8. Wider impacts
What impact might this project have outside the project team?
Describe and, where possible, measure the economic benefits from the project such as productivity increases and import substitution, to:
- external parties
- others in the supply chain
- broader industry
- the UK economy
Describe and, where possible, measure:
- any expected impact on government priorities
- any expected environmental impacts, either positive or negative
- any expected regional impacts of the project
Describe any expected social impacts, either positive or negative on, for example:
- quality of life
- social inclusion or exclusion
- jobs, such as safeguarding, creating, changing or displacing them
- public empowerment
- health and safety
Question 9. Project management
How will you manage your project effectively?
- the main work packages of your project, indicating the lead partner assigned to each and the total cost of each one
- your approach to project management, identifying any major tools and mechanisms you will use to get a successful and innovative project outcome
- the management reporting lines
- your project plan in enough detail to identify any links or dependencies between work packages or milestones
You must submit a project plan or Gantt chart as an appendix to support your answer. It must be a PDF, up to 2 A4 pages long and no larger than 10MB in size. The font must be legible at 100% zoom.
Question 10. Risks
What are the main risks for this project?
- the main risks and uncertainties of the project, including the technical, commercial, managerial and environmental risks
- how you will mitigate these risks
- any project inputs that are critical to completion, such as resources, expertise, and data sets
- any output likely to be subject to regulatory requirements, certification, ethical issues and so on, and how you will manage this
You must submit a risk register as an appendix to support your answer. It must be a PDF, up to 2 A4 pages long and no larger than 10MB in size. The font must be legible at 100% zoom.
Question 11. Added value
How will this public funding help you to accelerate or enhance your approach to developing your project towards commercialisation? What impact would this award have on the organisations involved?
- what advantages public funding would offer your project, for example, appeal to investors, more partners, reduced risk or a faster route to market (this list is not exhaustive)
- the likely impact of the project outcomes on the organisations involved
- what other routes of investment you have already approached
- what your project would look like without public funding
- how this project would change the R&D activities of all the organisations involved
Question 12. Costs and value for money
How much will the project cost and how does it represent value for money for the team and the taxpayer?
In terms of your project goals, explain:
- your total project costs
- the grant you are requesting
- how each partner will finance their contributions to your project
- how this project represents value for money for you and the taxpayer
- how it compares to what you would spend your money on otherwise
- the balance of costs and grant across the project partners
- any subcontractor costs and why they are critical to your project