The assessors will score all your answers apart from questions 1 and 2. You will receive feedback for each scored question.
Find out more about how our assessors assess. Your answer to each question can be up to 400 words long.
Do not include any URLs in your answers unless we have explicitly requested a link to a video.
Question 1. Themes (not scored)
You must choose one main Healthy Ageing theme that best describes your project:
- living well with cognitive impairment
- sustaining physical activity
- maintaining health at work and work in later life
- managing the common complaints of ageing
- design for age-friendly homes
- creating healthy active places
- supporting social connections
Question 2. Video pitch (not scored)
You must provide a 3 minute video summarising your project. This question is not scored, but the assessors will use it to understand your project.
You must upload your video to YouTube. It must be no longer than 3 minutes. If your video is over 3 minutes long, only the first 3 minutes will be used to assess your application.
- your video is ‘unlisted’ in the privacy settings
- your video remains available until 31 March 2023
- you give the link and any passwords required in your answer to this question
If we are unable to view your video or it is not hosted on YouTube, your application will be made ineligible.
More information on how to create an unlisted video on YouTube.
If you cannot upload your video to YouTube, you must contact firstname.lastname@example.org at least 10 working days before the competition closes for advice or to ask permission to use an alternative platform.
Question 3. Proposed idea or technology
How does the project meet the challenge described in the competition scope?
Why is your proposed approach an impactful and innovative solution?
You must provide a description of your proposed idea, the current state of development or readiness of the idea including both its current technology readiness level (TRL) and proposed TRL within the scope requirements of TRLs 3 to 7.
You must consider any barriers to adoption and how they could be overcome.
You can submit a single appendix as a PDF containing images and diagrams to support your answer. It can be no larger than 10MB and up to 2 A4 pages long. The font must be legible at 100% zoom.
This question will be scored against this assessment criterion: ‘How well does the proposal meet the challenge?’
Question 4. Technical, societal or environmental project summary
What are the main technical, societal or environmental challenges you are looking to address?
- the specific population demographic you are targeting
- the main technical or societal or environmental deliverables
- the research and development that will prove the scientific, social, environmental and commercial merit of the project
- any challenges or opportunities relating to equality, diversity and inclusion arising from your project
- what might be achieved by deploying the innovation to address the selected challenge
This question will be scored against this assessment criterion: ‘How valid is the project approach?’
Question 5. Current state of the art and intellectual property
What other products or services are currently available on the market? How does your proposed innovative project differentiate itself from them?
Include details of:
- any existing intellectual property (IP)
- its significance to your freedom to operate
- any existing know-how or unique access to a specific population
This question will be scored against these assessment criteria: ‘How innovative is this project? How much does the project develop or employ novel concepts, approaches, methodologies, tools or technologies for this area?’
Question 6. Project plan and methodology
Describe your project plan and identify the main milestones.
The emphasis throughout should be on practicality. We want evidence that the service or technology will work, can be made into a viable and scalable service or product and can achieve the proposed benefits.
You must describe:
- what resources will be needed to deliver the project
- what the main success criteria would be
- the project management processes you have identified that will ensure you achieve your milestones
- the main technical, societal, commercial and environmental risks and what you will do to mitigate them
- how you would handle any IP issues which might arise during the project
- an outline evidence-based theory of change
Include details of how you will maintain freedom to operate and fulfil the IP requirements detailed in the contract if you are working with subcontractors.
You must upload a project plan or Gantt chart as an appendix in PDF format no larger than 10MB and up to 2 A4 pages. The font must be legible at 100% zoom.
Your milestones must:
- be clear
- be defined using SMART (specific, measurable, achievable, realistic and time-bound) criteria
- be associated with the appropriate deliverables and payments
- indicate your payment schedule by month
Please note that all payments are made monthly in arrears.
This question will be assessed against these assessment criteria:
- does the proposal show a clear plan for establishing technical, social and commercial feasibility and the development of a replicable, scalable model.
- is there a clear management plan
- what are the main technical, societal, commercial, and environmental risks to the project’s success
- how will these be effectively managed
- are the milestones and evaluation procedures appropriate
- is the outline evidence-based theory of change appropriate
Please note information from the finances section will be used to support the assessment of this question. Proposed milestones and associated payments stated in this section must match those entered in the finance summary on your application.
Question 7. Technical team and expertise
Provide a brief description of your technical or development team.
- how your technical or development team has the skills, capabilities, and experience to deliver the intended benefits
- how much of their time will be spent on the project
- the details of any vital external parties, including subcontractors, who you will need to work with to successfully complete the project
This question will be scored against this assessment criterion: Does the applicant have the skills, capabilities and experience to deliver the intended benefits?
Question 8. Costs and value for money
How much will the project cost? How does it represent value for money for the team and the taxpayer?
- the total costs inclusive of VAT (If applicable) you are requesting in terms of the project goals
- how this project represents value for money for you and the taxpayer
Proposed costs stated in this section must match those entered in the finance summary.
You can submit a single appendix as a spreadsheet in PDF format, no larger than 10MB and up to 2 A4 pages long to support your answer. The font must be legible at 100% zoom.
Costs quoted must reflect actual costs at a ‘fair market value’ and not include profit.
Full Economic Cost (FEC) calculations are not relevant for SBRI competitions. SBRI is a competitive process and applications will come from a variety of organisations. Whatever calculation you use to arrive at your total eligible project costs your application will be assessed against applications from other organisations. Bear this in mind when calculating your total eligible project costs. You can include overheads but remember that this is a competitive process.
The assessors are required to judge the application finances in terms of value for money. They will score your finances against this assessment criterion: ‘Are the budget and costs realistic, justified and appropriate for the aims and methods?
Please note information from the finances section will be used to support the assessment of this question. Proposed costs stated in this section must match those entered in the finance summary on your application.
Question 9. Commercial potential
What is the commercial potential of your project? You must focus on your proposed customer’s needs.
- projects commercial potential for a marketable product, process or service
- delivery plan
- expected route to market
Describe the competitive advantage that your project has over existing or alternative technologies that meet market needs.
Describe any existing commercial relationships relevant to the project.
With the focus on your proposed customer’s needs, you can also mention the future commercial potential across the public or private sector and international markets.
This question will be scored against these assessment criteria:
- is there a clear commercial potential for a marketable product, process or service
- is there a clear plan to deliver that and a clear route to market
- how significant is the competitive advantage of this solution over existing approaches that meet the market’s needs
Question 10. Adoption and scale
How will you approach building a community of users and adopters to develop and support your innovation?
- how you will build a community to support and adopt the solution as part of the project
- your engagement plan
- how you will identify a lead customer to work with, why that customer and how you will work with them
- how you will gain appropriate clearances
- any previous engagement with the customer group or community
- how your business plans to scale its activities, giving examples such as geographical, organisation size, revenue, providing clear metrics in your milestones and timelines
This question will be scored against these assessment criteria:
Does this project have potential to scale up its activities is there a clear milestone plan to achieve this, whether that is geographical, size of organisation, market size or revenue.
Question 11. Business model
What is the proposed business model for driving forward the adoption and scaling of your solution after the project period?
Explain how your solution will be supported after the project period.
This question will be scored against the assessment criterion: ‘Is there a sustainable business model proposed to scale the adoption, use, and support of the proposed solution?’